Welcome to 2010! So here we are, the 10th year of a new century and communication is at a pivotal moment, I believe. How do we communicate and how has it changed over time? Let’s see….
Alexander Graham Bell invented the Telephone in 1876, it’s come alone way but, is it really different? Nope. In 1916 radio broadcasts officially began, although radio has changed significantly with the release of Satellite Radio in 2002, it’s basically still the same. Television was introduced to the United States in 1940, while it has changed with respect to quality, it’s still basically the same. Then came the Internet….
With the creation of the Internet dating back to the 1960′s but not really gaining any public popularity until the mid-1990′s our ease and speed of communication is like nothing we’ve seen before. Email. Email has certainly changed the way in which we communicate. I remember just 5 years ago in 2005, nearly no one I knew had an email account and most didn’t even have an internet connection! So, really in the last 5 years is when I consider the early years to light years worth of growth in the way in which we communicate.
I don’t think we’ve even begun to tap into the possibilities of what the internet can/will do for us with respect to communication. We currently have several “private” means of communicating. Instant Messaging, Video Chat, Email just to name a few. But, let’s look at those and relate them to what we’ve been using for years. Email, isn’t this the same thing a writing a friend or colleague a letter and dropping it in the mail? Instant Messaging would be the equivalent to passing a note in class but, now we can pass a note to anyone, anywhere. Video Chatting, takes radio and television and smushes them together but, even better, we are our own producers and get to pick, when, where and who will view it.
Social Media is now the “hot” venue to communicate with masses of people. Facebook, YouTube, Twitter, WordPress 
, just to name a few. These new resource outlets further allow us to communicate with specific people or complete strangers. Anyone and I do mean anyone can join for free, and add content. For businesses, this can be a double edge sword. 1 negative comment could potentially reach thousands of people, that never would have been possible even just 20 years ago. The same goes for positive comments, this is where Social Media can make your business shine. We strive for excellence in everything we do for this simple reason – people are communicating easier than ever and we want to be the spotlight, not in it.
Ramsey Ford is striving to take advantage of all communication avenues. Knowing full well the potential, we have joined in all the major Social Media sites and actively monitor and participate with them. Check out what’s going on at www.ramseyford.com .
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