It’s April. As the saying goes, ‘April showers bring May flowers’. 
Ford has brought the flowers, as it were, a bit earlier this year. The latest advertising to include television host of “Dirty Jobs” and various other Discovery Channel shows including narrating the hit show “Deadliest Catch”, Mike Rowe.
It’s the most daring of advertising ploys, Ford actually swapped various people’s “rides” for 1 week. The idea is to allow average people to test and discover the quality,performance and technology Ford has been and is bringing to the automotive market.
So, what vehicles were ‘swapped’? A Civic for a Focus, a Camry for a Fusion, an Audi for a Taurus, a Murano for an Edge, a CRV for an Escape and last but not least a Silverado for an F150 (who didn’t see that one coming!). And what was the general consensus? TECHNOLOGY. Everyone whom swapped their rides commented on the ease of use and functionality of the Sync system which was included on each vehicle and is available on all Ford, Lincoln and Mercury vehicles.
Bluetooth, check. Voice commanded, check. USB for digital media players, check. Auxillary inputs, check. Traffic conditions, check. Local weather, check. Turn by turn voice directions, check. Seamless integration, check. What other vehicle manufacturer offers all of this – NONE. So, to say that Sync was nearly hands down the key factor that made each of the ‘swappers’ enjoy their Ford would be an understatement. However, many also complimented on power, space, comfort and convenience as well.
Care to delve into this a bit deeper? Check out the link posted below to Ford’s website dedicated to the entire campaign.
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